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ActiveCampaign Review

4.6
(4.6/5.0)

Customer experience automation platform.

EmailCRMAutomationMarketing
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4.6
Rating
$29/mo
Starting at
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Model
Yes
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Detailed Overview

ActiveCampaign combines email marketing, marketing automation, and CRM for powerful segmentation and personalization across social, email, messaging, chat, and text.

We have tested ActiveCampaign extensively. Below is our breakdown of the pros, cons, and key features that make it stand out in the Email Marketing market.

The Good

  • Powerful automation
  • CRM included
  • Great deliverability
  • Flexible

The Bad

  • Complex for beginners
  • Reporting could be better
  • Pricing scales quickly

Key Features

Email Marketing
Marketing Automation
CRM
Lead Scoring
SMS Marketing

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Verdict

Overall Score4.6/5
Features4.8
Ease of Use4.5
Value4.2
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